New Year, New Names

Acquiring new email addresses to increase reach and ensure longevity is at the top of many organization’s New Year resolutions lists. We’ve got the perfect wake-up call to add some weight to that goal and a few suggestions to encourage you to follow through with a...

Operation: Acquire & Convert

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. While it is extremely important to have your cross-channel content locked down, remember that...