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YAI

Raised over $1,500,000 for YAI’s 2010 event—an increase of 7% over last year. Recruited 3,600 new participants--an increase of 34%.

Central Park Challenge

Raising awareness about the rights and needs of people with disabilities is central to the mission of the YAI Network. Annually, the organization hosts the YAI Central Park Challenge, which is a community walk/run/play event held in NYC to raise funds and awareness for people with disabilities.

 

Project Goals

  • Overcome a decline in traditional corporate sponsorships resulting from economic uncertainty, and tap into peer-to-peer fundraising
  • Recruit participants as cost-effectively as possible
  • Identify ways to involve participants more deeply in the overall organization and mission through social networking and personal stories of hope

 

Services Provided

  • Site design
  • Event Implementation
  • Recruitment and Engagement

 

Project Details

Charity Dynamics developed and executed an integrated campaign strategy to pave the way to another successful year for YAI’s Central Park Challenge. The strategy utilized multiple channels — including a redesigned website, emails, a blog, Flickr, YouTube, Facebook, and Twitter — to engage participants and prospects, while motivating them with inspiring stories throughout the event season.


The redesigned website streamlined registration and donation options, effectively promoted YAI’s presence on various social networks, and used photos and videos to convey the event experience to both past participants and new prospects. Throughout the season, consistent messaging was used on the event website, in emails, and on social networking pages to communicate updates and information on fundraising challenges. The simple technique of storytelling proved to be a highly effective way to put a ‘face’ on the YAI’s mission, thereby boosting morale and response rates in the weeks leading up to the event.
 

Results

  • Raised over $1,500,000 — an increase of 7% over 2009
  • Participants increased by 34% (3,600 new participants, 94% of whom registered online)
  • Participants who came in through the recruiting email campaign raised 39% more per participant than they did last year
  • Boundless Fundraising increased by 270% over previous year

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We make the $500 minimum easy for participants, but what I really mean is that Charity Dynamics helps make the $500 easy to raise.
Annie Bricker
Assistant Director
Hill Country Ride for AIDS and Mamma Jamma Ride Against Breast Cancer

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