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What’s in the benchmark report? Among the high-level findings:

• Nonprofits that establish themselves as a donor’s top charity—the organization to which an individual feels most connected—are more likely to receive greater support from them in terms of cash contributions, volunteering, event participation and issue advocacy.
• Nearly half of the survey respondents (47%) indicated that they give a majority of their annual total donation amount to their top charity.
• Age has a significant impact on the amount donors give, the way in which they are willing to engage, and how they prefer to seek and consume information from their top charity.
• A majority of donors (65%) reported supporting their top charity because they believe in the organization’s cause. Connected donors also do more for
•  their top charity, with 54% saying they would be willing to talk to friends and family about the organization.

 

Here’s just a snapshot of the great info in the guide:

•  Learn how to incorporate digital media preferences and tips for engaging different segments of your supporters
•  Ways to emphasize social media messaging to get the biggest impact
• Steps to integrating multiple donation channels to your fundraising and engagement efforts
• Best practices for optimizing your website and developing your content to drive your donors