American Nurses Association
Looking to expand their message and recruit new supporters, American Nurses Association (ANA) Dept. of Government Affairs partnered with Charity Dynamics to develop and deploy a robust annual campaign calendar for the 2012 presidential election year.
Presidential Resource Center & Election Campaign
The Presidential Resource Center developed by Charity Dynamics provides constituents with infomation on candidates and create an opportunity for members to influence the organization's official presidential endorsement.
ANA supporters use ANA’s Boundless Voices Facebook app to share their support of the organization with their social network enabling ANA to reach a new audience 2x removed from their internal housefile.
- Expand ANA’s sphere of influence outside of existing supporters.
- Empower supporters with resources and custom tools that enhance engagement.
- Develop an integrated online/offline network-experience for nurses to share and connect.
- Identify most engaged supporters and cultivate them to become strong ANA representatives.
- Implemented the turnkey Boundless Voices™ application for Facebook with strategic customization and complimentary branding as ANA’s eAdvocacy Center.
- Developed a 2012 Presidential Resource Center on ANA’s NSTAT microsite, providing constituents with insight into candidates’ political backgrounds related to nursing and healthcare.
- Provided strategic planning for the development of a 2012 annual campaign calendar to integrate election-year engagement opportunities, fundraising appeals, “virtual” events, and Boundless Voices adoption among constituents.
- Boundless Voices expanded ANA’s reach to a new engaged audience 2X removed from its internal housefile and directly contributed 37% of ANA’s membership growth.
- Visits to ANA’s NSTAT microsite are up 68% compared to the same period last year.
- Advocacy actions are up roughly 9% year to date, with 37% of advocates new to ANA.
- With a holistic approach to ANA’s political agenda and annual strategy, Charity Dynamics helped design and deploy several cohesive campaigns.