EIF Revlon Run/Walk for Women

EIF engaged with Charity Dynamics to take its website to a new level by optimizing Convio TeamRaiser™ and making the site more moving and interactive for site visitors.

Redesigned Splash Page
Visitors are greeted with a vibrant splash page featuring lively event images.
Simplified Navigation on Landing Page
Participants can easily navigate the site quickly finding the information they need.
Social Media Center
The Social Media Center provides a place for participants to come together and share their experience.
Boundless Fundraising
Participants extend their fundraising reach to their social network using Boundless Fundraising.

Challenge:

Create a strong community around the event.
Improve participant experience.
Empower participants to fundraise.

Approach:

Integrated a prominent and comprehensive social media center highlighting event activities.
Used a social sharing plug in from Gigya to allow constituents to log in using their social media account.
Developed personalized coaching using calls to action triggered by participants’ actions and milestones complemented by a powerful email communications plan.
Enabled returning participants to re-form teams allowing for convenient use of previous year’s data.

Outcome:

Simplified navigation helps visitors find information quickly and easily.
Site energized with a custom splash page featuring event photos.
Participants guided through fundraising activities.
Boundless Fundraising® empowers participants to tap their social networks for fundraising.

EIF Revlon Run/Walk for Women

Resources