National MS Society

National Ms Society’s mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. Charity Dynamics helped realize this mission with a custom TeamRaiser blueprint for all six of their major fundraising event types which allows people from all over the country to participate in peer-to-peer events to help create a world free of MS.

To see the event websites, please visit http://www.nationalmssociety.org/Get-Involved and choose an event to explore.

Challenge:
  • Conducted rigorous discovery and strategic analysis to develop a cohesive approach
  • Streamlined navigation under a unified site architecture to provide consistency across all event types
  • Created creative responsive, user-experience focused designs to visually train users to perform the main calls to action for each event type while maintaining unique event brands
  • Established TeamRaiser blueprint set-up featuring locked content while allowing chapters to customize local information through custom pages and greeting page components
  • Utilized JQuery & JavaScript code to enhance movement and functionality
  • Implemented responsive TeamRaiser layouts for all registration and donation forms
  • Developed custom, responsive participant centers focused on conditional user actions
  • Enhanced SEO rankings by implementing appropriate meta data and Google Analytics tracking
  • Ensured all design & development components are WC3 AAA compliant
Approach:
  • Facilitate overall growth goals of 3% increase in registration and 3% increase in fundraising
  • Brand six fundraising event types under one blueprint and design template to match new organization CMS website while still supporting the different unique needs and demographics of users and each event through navigation, photography, and stylistic treatment
  • Improve user-experience for intuitive and easy registration and fundraising activities
  • Utilize responsive design best practices to meet highest accessibility standards
  • Allow chapters to customize localized content while maintaining overall structure and functionality
Outcome:
  • Unique, simple responsive website design consistently branded with National MS Society organization website
  • Creation of one master blueprint replicated for each event type
  • Custom TeamRaiser development for six fundraising event types
  • Branded, responsive stationery design to further ingrain each event with users
  • Social sharing functionality when completing registration or donations as well as integrated sidebar sharing capabilities throughout each site
  • Google Analytics implementation to initiate tracking capabilities