The Humane Society of the
United States

Migrated smoothly and painlessly from the GetActive platform to Convio.

Client:

The Humane Society of the United States (HSUS) is the nation's largest and most effective animal protection organization—backed by 11 million Americans, or one in every 28. Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people.

Project Goals:

• Migrate from GetActive to Convio since the GetActive platform was being phased out
• Complete the migration with little or no interruption to the organization’s advocacy or fundraising programs

Services Provided:

• Software migration

Project Details:

When HSUS recognized their need for additional capacity to ensure the transition between software platforms went smoothly, they engaged the assistance of Charity Dynamics. The team carefully prioritized numerous tasks in preparation for the migration. First, Charity Dynamics identified HSUS’s business and program needs, and then configured the new software to support the defined business processes. Second, a detailed project plan was developed to eliminate surprises. All internal resources knew what was expected of them once the plan was in place. Third, advanced training was provided to ensure the HSUS team was able to quickly adapt to the new tools and take full advantage of the Convio solution. Finally, to reduce the stress associated with project management, HSUS used the Charity Dynamics team to manage the migration schedule for both Convio staff and HSUS’s internal staff. Weekly executive status reports and daily calls with individual teams ensured key milestones were reached.

Results:

• Migrated data seamlessly between platforms, enabling to immediately use Convio for HSUS’s advocacy and fundraising efforts
• Ensured a high-quality online experience by HSUS supporters from day one of re-launch, thanks to a pre-launch quality assessment which used simulated scenarios, tests and retesting of action alerts and donation processing
• Continued involvement of Charity Dynamics post-migration helped with ongoing support questions and guidance

Quote

“We took advantage of the change in software platform—and Charity Dynamics’ know-how on Convio—to match the product to our program objectives.” – Mike McFarland, Director of Operations, Online Communications, The Humane Society of the United States