American Cancer Society – Relay for Life Facebook Integration

Project Description

Having experienced success with Charity Dynamics Boundless Fundraising™ Facebook app, American Cancer Society Relay for Life® sought to provide participants with more tools to fundraise and share their support.

Project Details

Client American Cancer Society
Skills Boundless Fundraising, Engagement, Technology
View facebook.com/RelayForLife/

Challenge

  • Empower Relay for Life participants to be more effective fundraisers.
  • Increase penetration of participants using fundraising tools.
  • Provide donors an opportunity to share their support.

Approach

  • Provided Boundless Fundraising tools including mobile & Facebook apps and email badge.
  • Created and executed a Boundless Fundraising promotion strategy that included messaging in TeamRaiser™ and email communications.
  • Developed a Facebook Social Share opportunity after a supporter makes a donation that posts a message about the donation to their wall.

Outcome

  • Relay for Life users of the Boundless Fundraising iPhone app raised 180% more and received three times as many gifts when compared to general participants.
  • Social Sharing functionality generated over 1,200 donations.

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