You worked hard building your organization’s online donation form. But is it working hard for you? Make sure your form uses these best practices to increase your online fundraising results.
- Descending order donation levels: Instead of leading with a $5 ask, lead with the larger figures like $150 or $200.
- Monthly donor sign up: Encourage supporters to donate monthly with a clear monthly giving call to action.
- Mission moment: Remind your donors why they are donating with a short but compelling message or image.
- Security badge: Ease fears of online security and credit card fraud by including your SSL certification or other security badge.
Want to learn more about donation (and registration) forms? Check out this blog.