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Nonprofit Donor Engagement Benchmarks

The first-of-its-kind donor engagement survey, conducted in September, was focused specifically on how individuals engage or prefer to engage with the nonprofits they support, and how their involvement impacts giving. The unique donor-focused study gathered feedback from consumers across a diverse range of giving levels ($25 – $5,000+) who have donated to a nonprofit in the past 12 months.  
  • Among the preliminary findings from the Charity Dynamics/NTEN Nonprofit Donor Engagement Benchmark Study:
  • Nearly half of the survey respondents (47%) give a majority of their annual total donation amount to the charitable organization with whom they’re most engaged.
  • Nearly 30% of respondents indicated they fundraise on behalf of the charity they’re most involved with at least once a year. 18% do this activity several times a year or more.
  • Respondents who are highly involved with their favorite charity prefer to find out information about the organization on its website (28%), via email (18%) and Facebook (13%).
  Join Charity Dynamics and NTEN to learn more about the key findings from this study and what it means for your organization's donor engagement strategies.