Charity Dynamics Clients Recognized for Innovation

November 17, 2009

Canadian Cancer Society, Ontario Division, Wins Convio Innovator Award for Email Communications; National Trust for Historic Preservation and YAI Network also Lauded for Online Excellence

AUSTIN, TEXAS – November 17, 2009 - Charity Dynamics announced today that three client organizations have been recognized for their innovative use of the online channel to strengthen support for their missions and achieve new levels of success. The Canadian Cancer Society, Ontario Division, received the 2009 Convio Innovator Award for excellence in email communications. Two other Charity Dynamics clients, the National Trust for Historic Preservation and YAI Network, also received notable mentions in the Innovator Awards for their online achievements.

Charity Dynamics is a provider of comprehensive online solutions and services for nonprofits. The company works with organizations of all sizes and with varying missions to develop and efficiently implement online programs that deliver extraordinary results.

“We’re proud to have clients who are excited about trying new ideas and trust our guidance in developing creative online programs that deliver real results,” said Donna Wilkins, president of Charity Dynamics. “Organizations like Canadian Cancer Society, NTHP and YAI Network are truly progressive in their use of technology to better serve their constituencies and more effectively reach their goals.”

Added Fred Waugh, vice president of alliances for Convio, “Charity Dynamics’ deep experience in online marketing and fundraising enables our joint clients to efficiently implement technology solutions and best-in-class strategies that maximize results. Our clients are leading the charge within the nonprofit sector in embracing online technologies to better harness the commitment and passion of consumers in support of their missions.”

Nonprofit Innovation
The Canadian Cancer Society, Ontario Division, received an Innovator Award in the Email Communications category for their online outreach efforts involving the organization’s 2009 Relay for Life events. To promote the campaign, the Canadian Cancer Society engaged Charity Dynamics to develop a comprehensive online marketing plan to recruit past supporters as well as increase participation, fundraising and retention of the current year’s participants for more than 100 Relay for Life events. The emails also were used to introduce and encourage supporters to utilize Boundless Fundraising™, an innovative social networking application developed by Charity Dynamics. Boundless Fundraising enables event participants to leverage their Facebook networks to connect with more donors, increase awareness and more effectively reach their fundraising goals.

The YAI Network—an organization dedicated to creating hope and opportunity for people with developmental and learning disabilities and their families—received a notable mention in the Innovator Awards for their strategic use of the online channel to support the organization’s annual Central Park Challenge. With Charity Dynamics’ guidance, YAI launched their event in the midst of a tough economic climate and proceeded to surpass their fundraising goal, raising more than $1.4 million and increasing participation by more than 50 percent compared to the previous year.

The National Trust for Historic Preservation (NTHP) also received a notable mention from Convio for the organization’s innovative use of open technology. Charity Dynamics worked with NTHP to launch a creative and engaging social media campaign, This Place Matters, to increase member engagement and acquisition. Utilizing open technology, This Place Matters included a social media strategy involving Google Maps and Flickr. The goal was to open up a two-way dialogue with constituents while providing a creative platform for them to engage and participate in new ways with the organization. For more details and results involving NTHP’s social media campaign, read Charity Dynamics’ recently published This Place Matters case study.

About Charity Dynamics
Charity Dynamics provides comprehensive online solutions for nonprofit organizations. From strategy to implementation and beyond, Charity Dynamics partners with clients of all sizes to deliver the services, software, and support they need to meet their objectives. Organizations using the company’s innovative social networking application, Boundless Fundraising, have raised more than $10 million directly through the application since the beginning of 2009. Charity Dynamics clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation and the National Multiple Sclerosis Society. For more information, please visit www.charitydynamics.com.