In the modern nonprofit world, retaining new donors is an essential, but increasingly challenging goal. This guide covers four strategies for building stronger relationships with new donors, including online and small, mid-size, and major donors.
As the world emerged from lockdowns and social distancing, nonprofits had to reflect on the strategies that worked well for them and those that needed to be modified to keep up with changing donor preferences.
Nonprofits and businesses are different in some ways, but they share a key goal: to attract more loyalty to their organizations. A typical way to gain visibility for your business’ products and services or nonprofit programs is to invest in marketing campaigns.