by Jett Winders | Fundraising, Strategy, Technology, UX Design
It’s no big revelation that people are more likely to open emails from people they know. But when it comes to email fundraising, this becomes a major advantage for nonprofits. Email senders are amazingly effective fundraisers; in fact, the more emails people send, the...
by Jett Winders | Fundraising, Strategy, Technology
Much of what makes peer-to-peer fundraising so appealing is the chance for participants to personalize the causes they support. Their personal fundraising page serves as the vehicle to share their story, and using photos is a proven way to add more power to that...
by Jett Winders | Fundraising, Strategy, Technology, UX Design
Can your donors find the participant or team they want to support on your event site? Many peer-to-peer fundraising events face this challenge: The “search” functionality is hard to find, so the donor clicks the general “donate” button instead. In the best-case...
by Jett Winders | Strategy, Technology, UX Design
“Mobile first” is a trend that is only going to get stronger. Right now, 79 percent of Americans have a smartphone and 13 percent access the Internet exclusively through their mobile device. When you look at millennials — a prized demographic for many nonprofits —...
by Jett Winders | Strategy, Technology, UX Design
What is web accessibility and why should we be talking about it? Simply put, it means that people of all abilities (including those with disabilities) can use your website. Web accessibility ensures that all users, no matter who they are or what devices they use, have...
