Develop Your Testing Blueprint

Develop Your Testing Blueprint

If your organization isn’t testing for good user experience, you need to start right now. You are potentially losing money if you aren’t testing. If you’re going to budget a lot of time and money on a brand-new campaign, you want to make sure it’ll be effective and...
Testing Success for Your Website

Testing Success for Your Website

For many of you its budgeting time, and with that comes some big decisions like; Should we invest in a total website redesign next year? Or how can we increase donations through our online form? At Charity Dynamics we have a saying “Before you invest – Test!”  It is...
Boundless Fundraising Levels Up with Gamification

Boundless Fundraising Levels Up with Gamification

One of the biggest trends in the nonprofit world right now — and globally for that matter — is gamification. The concept derives, of course, from tactics used in gaming — earning points, badges, rewards, etc. to reach higher levels. But it has become associated in the...

Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...