As we all spend more time online, be it shopping or socializing, we start to expect a higher level of online engagement. These results show nonprofits understand that and are responding by investing in solutions to improve the online experience for their supporters.
The highly anticipated Interactive Investment Benchmark Study, was released today! It provides insight into nonprofit digital spending habits and priorities. More than half (55%) of respondents reported that their organization will be increasing their investment in interactive solutions this year; 42% anticipate their investment will approximately match 2013 levels.
Other key findings from the report include:
• 26% of respondents report their organization is increasing the interactive solutions budget by more than 11% this year.
• Respondents from large organizations report more emphasis on mobile with 29% saying it is a high priority.
• Across all size organizations, 37% of respondents report their executive director or CEO owns the budget. But at medium to large organizations, ownership is less often with the executive director or CEO and more often with marketing, fundraising, IT/operations or the CIO/CTO.
I presented the findings from the Interactive Investment Benchmark Study today in a free webinar and the recording is available on-demand on our website. There will be a 3 part Executive Webinar Series to showcase real-world experience as I present with experienced nonprofit professionals. Stay tuned for details on these exciting webinars. Download the study today!