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Observations from #GivingTuesday 2020
If there is a silver lining to the year 2020, it’s the outpouring of generosity that people have shown in response to the COVID-19 pandemic. This was evident for this year’s #GivingTuesday fundraising results. As reported by GivingTuesday, this year saw...
For End-of-Year, Should You Abstain From a Sustainer Ask?
When it comes to maximizing your end-of-year strategy, a question that often comes up is, “Should I include a sustainer ask?” This is a good question. Typically end-of-year campaigns stick to a single gift ask. But this is not a typical year. To Test or Not to Test?...