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What’s in the benchmark report? Among the high-level findings:

  • Nonprofits that establish themselves as a donor’s top charity—the organization to which an individual feels most connected—are more likely to receive greater support from them in terms of cash contributions, volunteering, event participation and issue advocacy.
  • Nearly half of the survey respondents (47%) indicated that they give a majority of their annual total donation amount to their top charity.
  • Age has a significant impact on the amount donors give, the way in which they are willing to engage, and how they prefer to seek and consume information from their top charity.
  • A majority of donors (65%) reported supporting their top charity because they believe in the organization’s cause. Connected donors also do more for
  •  their top charity, with 54% saying they would be willing to talk to friends and family about the organization.


Here’s just a snapshot of the great info in the guide:

  •  Learn how to incorporate digital media preferences and tips for engaging different segments of your supporters
  •  Ways to emphasize social media messaging to get the biggest impact
  • Steps to integrating multiple donation channels to your fundraising and engagement efforts
  • Best practices for optimizing your website and developing your content to drive your donors




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