Boundless Fundraising TM Social:
National Kidney Foundation Pilot Program
Early in April, Charity Dynamics soft-launched its new product offering, Boundless Fundraising TM Social: Social, for NKF’s Kidney Walk event program. The goal of the pilot was to observe how event participants interacted with different aspects of the new platform and measure the impact of Boundless Fundraising TM Social: Social (with its integrated Social platform, cross channel reach with Linked-In, Twitter, Facebook and email and native emailing) versus the legacy product offering, Boundless Fundraising Facebook.
The content and messages were specifically sequenced and sent, aligned to the dates of NKF’s events and program planning (messages were sent to participants days before an event date – users would opt-in to message and we would send out on their behalf).
- The event group which utilized the Boundless Fundraising TM Social platform saw 47% more revenue raised versus those events that utilized the legacy Boundless Fundraising Facebook app.
- The guiding and coaching approach with content, messaging templates, sequenced messaging and scheduled messaging along with two key features had the biggest impact on bottom-line: 1) Facebook messages sent directly from event participants, and 2) emails that were sent directly from event participants. Additionally, Boundless Fundraising TM Social’s placement within Kidney Walk’s TeamRaiser Participant Center had a dramatic effect on participant adoption and messaging usage.
- The #1 request reported by event participants (via chat) was the desire to use text messaging to encourage friends and family to support their cause. (This feature to be available in July!)
Senior National Walk Manager
National Kidney Foundation