In this new reality of virtual events, having a digital support team of active volunteers to promote those events and your mission is a vital part of a strong online fundraising program. Known as Social Ambassadors, these supporters are committed to spreading your message. So what does your organization need to do to start a Social Ambassadors program? We’ve got you covered.

Charity Dynamics consultant Tara Mermis has outlined seven steps for successfully building a Social Ambassadors program:

• Optimize Recruitment
• Make the Group Your Own
• Segment Your Communications
• Make Members Feel Special
• Identify Your Influencers
• Keep Things Simple and Frictionless
• Keep Up a Steady Cadence of Engagement and Communication

And read our recent blog posts to learn more about how a Social Ambassador program can benefit your organization (including a food bank success story on #GivingTuesdayNow).