Tools, articles and insights for the modern fundraiser.

Diving Deep for EOY Data

Last month, you kickstarted your end-of-year campaign by assessing your strengths and assembling your team. For August, it's time to take a deep dive into last year's EOY test results to look for those hidden, or not-so-hidden, truths: What worked? What didn’t? Were...

Start Here to Achieve Year-end Success

From October to November, many nonprofits generate a large majority of their revenue as part of their year-end appeal. November and December bring in 32 percent of digital giving and 26 percent of all giving. However, most nonprofits don’t start their year-end planning until October. With that much revenue at stake, it’s worth the extra investment in time and energy to get organized, develop your plan and start now to insure success.