Fear the Walking Dead!
Is Your Sustainer Program a Zombie?
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Even the most creative and strategic fundraisers can become mindless zombies when it comes to managing their Monthly Giving programs — forgetting everything they’ve learned about stewardship, relationship building and targeting asks to individual constituents. As a result, organizations are leaving thousands of dollars on the table.
Join Dolores McDonagh, Principal Consultant at Charity Dynamics, for a session that will challenge attendees to re-imagine their acquisition, cultivation and solicitation of sustaining donors to build true relationships with this critical group of supporters. On this webinar, you will learn how to:
- Balance acquisition with one-time gifts solicitation and create an annual benefits and cultivation plan for sustainers
- Utilize online platforms to upgrade monthly donors to higher levels of giving
- Calculate ROI for sustainer acquisition through a client case study