Fear the Walking Dead!

Is Your Sustainer Program a Zombie?

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On-Demand Webinar


Even the most creative and strategic fundraisers can become mindless zombies when it comes to managing their Monthly Giving programs — forgetting everything they’ve learned about stewardship, relationship building and targeting asks to individual constituents. As a result, organizations are leaving thousands of dollars on the table.

Join Dolores McDonagh, Principal Consultant at Charity Dynamics, for a session that will challenge attendees to re-imagine their acquisition, cultivation and solicitation of sustaining donors to build true relationships with this critical group of supporters.  On this webinar, you will learn how to:


  • Balance acquisition with one-time gifts solicitation and create an annual benefits and cultivation plan for sustainers
  • Utilize online platforms to upgrade monthly donors to higher levels of giving
  • Calculate ROI for sustainer acquisition through a client case study