Leveraging previous experience
To Generate a New P2P Program

Are you looking to expand on your peer-to-peer fundraising events and give your constituents new ways to fundraise?

We recently sat down with Director, Special Events & Sponsorship at SickKids Foundation, Jamie Lamont, to learn about their event, The Million Reasons Run, which is currently underway through May.

Check out this video to hear how SickKids leveraged their wildly popular cycling event, Great Cycle Challenge and generated the new P2P program that raised over 2 million dollars in it’s first year!