Creative Director, User Experience (UX)
Brenda is a proud South Austinite and has been living in “The Live Music Capital of the World” long before the Frost Tower became the first official skyscraper in the Austin skyline. She is also very proud of her Italian heritage and is working to build a family genealogy tree to understand and better appreciate her roots. When she’s not digging through historical documents, laughing at cat memes or learning a new trick in Photoshop, she’s usually found enjoying Austin life and kicking back a glass or two of wine with her friends and family.
What cause are you passionate about?
Protecting the rights of all animals and making sure they are treated humanely.
What was the first computer game you played?
It’s a tie between Frogger and Donkey Kong on a Commodore 64. I’m a child of the 80s – what can I say! My sister and I would have competitions that lasted way past our bedtimes.
What’s your favorite ice cream flavor?
As an avid ice cream connoisseur, it is incredibly hard for me to single out any ice cream flavor, but, if I had to choose, Amy’s Ice Creams Belgian chocolate with peanut butter cups is pretty close to perfection. Why? Who doesn’t love chocolate in their peanut butter? Or is it peanut butter in your chocolate. Hmm…
If you had to live in another country for 2 years, where would you go?
Hands down, I’d live in Southern Italy, probably close to the town where my mom grew up. I have never met such funny, happy go lucky people in my life. Italians truly know “la dolce vita”: always having love, laughter and great food in your life!
What album did you wear out in high school?
Still one of my favorite albums of all time: Depeche Mode’s Violator. My best friend and I would swoon to it, full blast, at any and all times possible. I still get a big smile on my face whenever I hear any of their music – specifically Policy of Truth.
With over 20 years of creative thinking for organizations, Brenda brings her UX and design passion to nonprofits as Charity Dynamics’ UX Director. Her career to date has led her up and down the crazy, winding road of dotcom startups, which then landed her at Convio (now Blackbaud) to work exclusively with nonprofits. After working in software, Brenda left that world to concentrate on software and project management consultation at Event 360, working exclusively on the Susan G. Komen 3-Day program. Missing her focus on design and UX work, she began working to create and transform UX and design thinking at Charity Dynamics. Brenda is extremely lucky to work with a number of great nonprofits over the years, like the National Kidney Foundation, Make-A-Wish, the American Heart Association, and the Crohn’s & Colitis Foundation. Those partnerships have allowed her to continue to find innovative platform solutions, use data to make better informed UX decisions, and help to create better website experiences for donors, fundraisers, and information seekers around the world. Beyond thinking creatively for nonprofits, she enjoys keeping up with the latest in UX trends, chuckling at the most recent cat memes, and traveling around the world with family and friends.