Approach to 2017 EOY Fundraising
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- Developed strategies specific to unique goals of each client that included:
- Running tests year-round or at start of year-end campaign to gather lessons learned before marquee fundraising days.
- Stewarding new names from e-appends and other acquisition efforts to build up to their first true ask in November/December.
- Increasing audience segmentation to better address constituents through their relationship with each organization (i.e. special strategies for mid-level or sustaining donors).
- Charity Dynamics Web Development and Graphic Design/User Experience members teamed up to customize implementation to ensure strong delivery and great looking messages for all major email providers.
- Strong project management, quality assurance procedures and emergency planning processes let clients relax about their email and web campaigns and focus efforts on other critical year end efforts.