Challenges to 2017 EOY Fundraising
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Overview (0:46)
Approach (1:07)
Results (1:23)
Boston Children’s Hospital, Greater Chicago Food Depository, Freestore Foodbank, Riley Children’s Foundation, and Save the Children all partnered with Charity Dynamics in 2017 during the most important fundraising days of the year.
Project Challenges
- Build upon strong multichannel year-end campaigns to see a year-over-year increase across a variety of key performance indicators including amount raised, number of donors, first-time donors, email deliverability rate and more.
- Raise the bar through creative strategy and deployment techniques to stand apart at a time of year when people are inundated with fundraising asks.