The Peer-To-Peer Top 30 Participant Persona

An insider look into who attends the industry’s most popular P2P events


After profiling the social constituents of today’s Peer-to-Peer Top 30 events, Charity Dynamics and Catalist bring to light general participant personas, capture motivations, preferences, and affinities to help you better understand your top participants and sponsors.

Some key takeaways:

  • Who is the typical P2P event participant?
  • What nonprofits do they love the most?
  • What does their household look like?
  • What do they do in their spare time?

Download the Peer-to-Peer Top 30 Participant Persona Report to learn how to use these types of data to reinvigorate your event and help you raise more money!