Sustainer Upgrade Campaign for Luminate Online

Partner with Charity Dynamics to evaluate your sustainer program and develop a customized email campaign strategy and calendar designed to maximize the number of donors that increase their monthly gift.

Sustainer Donors, also referred to as recurring or monthly donors, can provide a stable base of support for an organization looking to grow its fundraising base. These programs have grown in popularity over the last decade and sustainers are making up a larger share of non-profit individual fundraising than ever before.

However, many organizations are losing out on the opportunity to raise even more money from this committed segment of donors by not asking those donors to increase their gift each year.

Charity Dynamics is making it easier to ask your sustainer donors to upgrade with a tested email engagement campaign strategy paired with a simple upgrade user experience that takes advantage of the functionality available through Luminate Online.

Upgrade Email Campaign Strategy


Charity Dynamics will evaluate the sustainer program and develop a customized email campaign strategy and calendar designed to maximize the number of donors that increase their monthly gift.

  • Campaign Strategy Brief – Details the target audience, key messaging, use of design assets, segmented upgrade amounts, and campaign success targets
  • Campaign Calendar – Timing of messaging in context of organization email program
  • Campaign Wrap Up Report – Results of campaign and comparison against campaign targets

Campaign Content, Design and Deployment


Charity Dynamics provides full service campaign support for up to 3 emails including content, design, email development, upgrade form creation and email send management for the campaign.

 

  • Email Campaign Creation and Send Management – Includes design, content development, implementation and send management for up to 3 emails
  • Upgrade Form Creation – Using the Luminate API, Charity Dynamics will successfully create a user experience that allows donors to upgrade in 1-click – no need for constituents to know their login information or pull out their credit card. The user flow leverages the use of the Luminate Online autologin email feature that allows the login step to be completed automatically by the system (and not the user) upon the first click of a link in an email. The optimized user flow is limited to constituent with only one sustaining gift.
  • Segmentation and Data Management – Using Luminate Online Based data, segmentation of sustaining givers required send groups

Post Engagement Retainer


The best way for Charity Dynamics to support an organization following a sustainer upgrade campaign is through a retained services agreement. Retainers start at 10 hours per month and are sized based on the actual needs of the client.

 

Limitations of Service


Campaign is limited to Luminate Online and subject to limitations of current system functionality and future releases.

Want to Learn More?


Are you interesting in hearing more details about this exciting new service offering? Fill out the form below and we will be in touch to schedule a meeting!