Matching Gift Implementation

Automate and Grow Your Corporate Matching Gift Revenue

About Matching Gift Automation

Employee matching gift programs are corporate philanthropy initiatives that offer to donate the same amount of money to the same nonprofits as the company’s employees do. Companies set up these programs for their employees as an employee benefit as well as a corporate social responsibility scheme.

Matching gift software helps nonprofits identify donors who are eligible for matching gift programs and share program details, including next steps, with those donors.

Why this Matters?

Employee matching gifts are an underutilized source of nonprofit fundraising. Though 65% of Fortune 500 companies offer matching gift programs and $2-3 billion passes through these programs annually, anywhere from $4 to 7 billion is left on the table every year.

Overwhelmingly, the reason that donors don’t participate in their employer’s program is a lack of awareness. They don’t know about employee matching gift programs broadly, much less if they’re eligible, how to check if they’re eligible, or how to proceed through the matching gift submission process.

Nonprofits use matching gift software like 360MatchPro to close the gap in donor awareness, providing donors with the information they need to participate in their employer’s program and driving them to complete their matches. 360MatchPro by Double the Donation integrates with your existing donation flow to identify donor’s employment information, then automatically follows up with donors to drive matches to completion.

Why Partner with Charity Dynamics & Double the Donation?

Your Charity Dynamics implementation team comes prepared with the expertise to get your 360MatchPro integration complete quickly and painlessly so that you can start seeing the benefits of 360MatchPro. In addition to being able to provide you a streamlined implementation, your Charity Dynamics team are experts in user experience, fundraising, and platform integration and can help guide your team and answer your questions every step of the way.

Goals of Solution

  • Identify more match-eligible donors and store employer information with donation records
  • Automatically follow up donors to provide next steps and drive matches to completion
  • Take advantage of actionable insights
  • Fast implementation so that you can see an impact to your fundraising sooner


    • Increased incremental matching gift revenue
    • More robust constituent profiles
    • Increased staff time to dedicate to pursuing top opportunities and other essential tasks
    • Seamlessly integrated functionality

      Description of Services

      Quick Start Implementation

      • One discovery call to identify and document placement, testing, and go-live plan
      • Integration of Double the Donation functionality onto selected donation form or web page
      • Testing and Publication
      • Documentation on code locations

      Guided User Experience Integration

      • One discovery session to discuss goals of implementation
      • User Experience assessment and recommendation of placement and use of Double the Donation functionality
      • Tracking, Measurement and Site Performance Plan
      • Integration of Double the Donation functionality onto selected donation form or web page
      • Testing and Publication
      • Documentation on code locations

      Limitations of Service

      Implementation is completed on the non-profits donation platform. Implementation can only be completed on platforms that allow third part service providers to add java script to the form. Common platforms which allow for integration include:
      • BlackBaud Luminate Online / Convio
      • BlackBaud NetCommunity
      • DonorPerfect
      • RallyBound
      • And Many More!

        Schedule a Meeting to Learn More