Peer-to-Peer Program Services

Turn Supporters into Fundraisers through Engaging Strategies, Tools and Technology

Whether you need to take your walk, run, endurance or DIY program to the next level or are exploring peer-to-peer fundraising for the first time, Charity Dynamics knows what it takes to inspire supporters to make your mission their own and fundraise on your behalf.

Using our expert knowledge in participant engagement and user experience, we will catapult your supporters into your organization’s fundraising narrative.

Strategic Planning

Develop a plan to meet your growth goals through program insights tailored to you.

Increase Registration and Donation Conversion

Through better user experience, testing and Google Analytics, optimize your registration and donation pathways.

Websites That Work

Whether a run, walk or ride, get the most out of your digitial properties with responsive, accessible and performance-driven event sites.

DIY & Emerging Opportunities

Don’t miss out on exciting trends in peer-to-peer fundraising that are raising millions.


Comparing your performance to your peers will reveal where you excel and the biggest opportunities to improve.

Participant Coaching

Turn your participants into effective fundraisers with a targeted and timely communication plan.

P2P Fundraising Services:

  • Strategic Planning
  • E-communication Strategy
  • Coaching Email Scheduling
  • Content Development
  • Stationery Design and Development
  • Platform Training
  • Performance Benchmarking
  • API Development
  • Responsive and Accessible Web Development
  • Conversion Optimization
  • User Experience
  • Google Analytics Tracking
  • Responsive Participant Center
  • Platform Assessment and RFP Management
  • Lightboxes
  • Mobile Fundraising
  • Persona Development
  • Social Fundraising
  • Testing
  • Blueprints and Templates
  • Participant Engagement

Featured Project Offerings

Charity Dynamics has helped many Top 30 peer-to-peer programs improve their individual fundraising averages and reach new fundraising heights. Through a data-driven analysis of your own performance data as well as a strong understanding of industry benchmarks and best practices, we create custom communication plans, content and creative that give your constituents the tools they need to raise more money.

Partner with Charity Dynamics to:

  • Develop a comprehensive communication plan for constituents that drives increased fundraising
  • Identify key segments and calls to action
  • Inspire and education participants to raise more money

From lemonade stands to backyard carnivals, people have been hosting fundraising events for their chosen charity for a very long time. It has only been over the past 10 years that this type of fundraising was given a name — do-it-yourself (DIY) — and formalized as an official program and revenue channel.

DIY events are seeing swift, and in some cases explosive, growth, and Charity Dynamics offers three levels of DIY development:

  • Creation and support of a new DIY event program
  • Growth of an existing DIY program
  • Transistion of an existing DIY program into a signature fundraising event

The peer-to-peer fundraising landscape is constantly changing, which brings exciting opportunities as well as challenges for nonprofits as they look to grow their event programs. The peer-to-peer fundraising world is different today than it was 10 years ago — even two years ago. Why do some walks thrive and others decline?

Partner with Charity Dynamics to make sure your program inspires supporters and connects closely with your cause. Goals of our opportunity assessment include: 

• Identify areas of opportunity to grow a peer-to-peer fundraising program
• Estimate the return on investment for each recommendation
• Prioritize recommendations based on potential impact for the organization

Keeping your technology stack current and on the cutting edge of today’s leading peer-to-peer product offerings is a daunting task, and one that requires a great degree of time and effort. Let Charity Dynamics minimize the pain of selecting a new technology vendor by leveraging our expertise in a fixed-fee platform evaluation project.

Charity Dynamics will work with you to understand organizational business requirements and match those needs to the best available platforms for nonprofits. We will conduct a thorough discover process, using information gathered from a variety to sources to prepare a list of recommendations. At the end of the evaluations, you will be equipped with several valuable reports:

  • Final recommendations detailing up to three platform options or potential solutions with an assessment of costs and fulfillments of document requirements
  • Executive-level presentation summarizing the evaluation findings

Want to Talk P2P Fundraising?

Client Examples: P2P Program Services

Children’s Cancer Research Fund: DIY Fundraising

Children’s Cancer Research Fund was looking to reimagine and reposition their existing do-it-yourself (DIY) program to capitalize on the explosive growth being realized across the not-for-profit sector for this type of peer-to-peer fundraising program. 

Charity Dynamics was engaged to take a 360-degree view of the program and, if required, rebuild it from the ground up. 

National Kidney Foundation: Branding Refresh

National Kidney Foundation needed to update their existing look and feel for the Kidney Walk site to match the new branding they were rolling out for the new season. Because a design change was required, we also took the time to review analytics and overall fundraising progress.

This review would give us insights into what was working on the site, what needed to be improved, and areas that should be tracked and monitored throughout the year.

Looking for Peer-to-Peer Resources?

Brochure: Our Peer-to-Peer Expertise

Video: Peer-to-Peer Perspectives Series

Report: The P2P Top 30 Participant Persona

Webinar: Digital Tips & Tricks to Make Your P2P Event Rock!

Want to Talk P2P Fundraising?