ALS Association

Walk to Defeat ALS

Project Description

ALS Association’s mission is to lead the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig’s Disease and their families to live fuller lives by providing them with compassionate care and support. ALSA worked with Charity Dynamics to create a responsive Participant Center for their Walk to Defeat ALS event website. With a responsive design, they increased UX and functionality through any device.

Project Details

Client ALS Association
Skills UX Design, Technology
View alsa.org

Challenge

  • ALS Association Walk event website saw increasing usage from participants using mobile devices
  • The Participant Center for the walk events was not responsive, and therefore not optimized for use by participant using mobile devices when trying to fundraise
  • The solution needed to be quick and inexpensive to implement

Approach

  • Utilized the existing design of the ALS Walk to Defeat Participant Center and developed a mobile version of the design
  • Implemented code to add responsive functionality to existing Participant Center
  • Desktop user saw no change in experience while those utilizing mobile devices are able to utilize the mobile optimized feature set

Outcome

  • Participant Center Bounce rates dropped from 49% to 43%
  • Donations that occurred following a visit to the Participant Center increased by nearly 3x
  • Participants updated their personal page 30% more often after the mobile implementation

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