Alzheimer’s Association – Walk to End Alzheimer’s

Project Description

The Alzheimer’s Association Walk to End Alzheimer’s® is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on of all ages and abilities to reclaim the future for all. In an effort to promote their new Walk to End Alzheimer’s® brand and messaging, Charity Dynamics designed an extensive series of responsive autoresponder, recruitment and engagement emails to reach and inspire walkers who are helping to bring the vision of a world without Alzheimer’s disease to a reality.

Project Details

Client Alzheimer’s Association
Skills Strategy, Fundraising
View alz.org/walk


  • Revamp previous emails to reflect best practices in responsive design & accesibilty
  • Incorporate more visual compelling calls to action in combination with a concise content structure
  • Increase email communication engagement conversions for click throughs, open rates and event registrations


  • Created consistent yet unique, user-experience focused responsive email designs
  • Collaborated to create digestible content for on-the-go users featuring one main call to action per email
  • Implemented highest standard for accessibility requirements
  • Integrated social sharing features to increase engagement
  • Utilized gamification to highlighted milestone badges


  • Average open rate: 9% increase in 2015
  • Average clickthrough rate: 30% increase in 2015
  • Average registrations on send date: 60% increase in 2015
  • Average registration rate: 42% increase in 2015

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