American Cancer Society – Relay for Life Facebook Integration
Having experienced success with Charity Dynamics Boundless Fundraising™ Facebook app, American Cancer Society Relay for Life® sought to provide participants with more tools to fundraise and share their support.
- Empower Relay for Life participants to be more effective fundraisers.
- Increase penetration of participants using fundraising tools.
- Provide donors an opportunity to share their support.
- Provided Boundless Fundraising tools including mobile & Facebook apps and email badge.
- Created and executed a Boundless Fundraising promotion strategy that included messaging in TeamRaiser™ and email communications.
- Developed a Facebook Social Share opportunity after a supporter makes a donation that posts a message about the donation to their wall.
- Relay for Life users of the Boundless Fundraising iPhone app raised 180% more and received three times as many gifts when compared to general participants.
- Social Sharing functionality generated over 1,200 donations.