American Cancer Society – Relay for Life Facebook Integration

Project Description

Having experienced success with Charity Dynamics Boundless Fundraising™ Facebook app, American Cancer Society Relay for Life® sought to provide participants with more tools to fundraise and share their support.

Project Details

Client American Cancer Society
Skills Boundless Fundraising, Engagement, Technology
View facebook.com/RelayForLife/

Challenge

Empower Relay for Life participants to be more effective fundraisers.
Increase penetration of participants using fundraising tools.
Provide donors an opportunity to share their support.

Approach

Provided Boundless Fundraising tools including mobile & Facebook apps and email badge.
Created and executed a Boundless Fundraising promotion strategy that included messaging in TeamRaiser™ and email communications.
Developed a Facebook Social Share opportunity after a supporter makes a donation that posts a message about the donation to their wall.

Outcome

Relay for Life users of the Boundless Fundraising iPhone app raised 180% more and received three times as many gifts when compared to general participants.
Social Sharing functionality generated over 1,200 donations.

See The Result