American Diabetes Association – Tour de Cure Facebook Integration

Project Description

American Diabetes Association (ADA) partnered with Charity Dynamics to create and execute a comprehensive organizational strategy on Facebook to support their primary fundraising events.

Project Details

Client American Diabetes Association
Skills Strategy, Technology, Engagement
View facebook.com/adatourdecure/

Challenge

Enhance brand recognition and awareness of ADA special events.
Add an additional channel to engage existing and prospective ADA event participants.
Develop an online community to build relationships with Tour de Cure® and Step Out® Walk: Stop Diabetes® participants.

Approach

Developed a comprehensive organizational strategy to leverage Facebook to promote special events.
Created two national Facebook pages, one for Tour de Cure® and one for Step Out® allowing for custom pages to engage constituents and cross-promote programs.
Implemented a year-round calendar for Facebook messaging, including recommended posts and Timeline features.
Launched a Facebook Best Practices Guide and training providing chapters with step-by-step guidelines for creating local Facebook pages.

Outcome

ADA can now consistently promote events across the country using social media.
Developing Facebook content is simplified by using messaging calendars.

See The Result