American Diabetes Association – Tour de Cure Facebook Integration
American Diabetes Association (ADA) partnered with Charity Dynamics to create and execute a comprehensive organizational strategy on Facebook to support their primary fundraising events.
- Enhance brand recognition and awareness of ADA special events.
- Add an additional channel to engage existing and prospective ADA event participants.
- Develop an online community to build relationships with Tour de Cure® and Step Out® Walk: Stop Diabetes® participants.
- Developed a comprehensive organizational strategy to leverage Facebook to promote special events.
- Created two national Facebook pages, one for Tour de Cure® and one for Step Out® allowing for custom pages to engage constituents and cross-promote programs.
- Implemented a year-round calendar for Facebook messaging, including recommended posts and Timeline features.
- Launched a Facebook Best Practices Guide and training providing chapters with step-by-step guidelines for creating local Facebook pages.
- ADA can now consistently promote events across the country using social media.
- Developing Facebook content is simplified by using messaging calendars.