American Diabetes Association – Tour de Cure Facebook Integration

Project Description

American Diabetes Association (ADA) partnered with Charity Dynamics to create and execute a comprehensive organizational strategy on Facebook to support their primary fundraising events.

Project Details

Client American Diabetes Association
Skills Strategy, Technology, Engagement
View facebook.com/adatourdecure/

Challenge

  • Enhance brand recognition and awareness of ADA special events.
  • Add an additional channel to engage existing and prospective ADA event participants.
  • Develop an online community to build relationships with Tour de Cure® and Step Out® Walk: Stop Diabetes® participants.

Approach

  • Developed a comprehensive organizational strategy to leverage Facebook to promote special events.
  • Created two national Facebook pages, one for Tour de Cure® and one for Step Out® allowing for custom pages to engage constituents and cross-promote programs.
  • Implemented a year-round calendar for Facebook messaging, including recommended posts and Timeline features.
  • Launched a Facebook Best Practices Guide and training providing chapters with step-by-step guidelines for creating local Facebook pages.

Outcome

  • ADA can now consistently promote events across the country using social media.
  • Developing Facebook content is simplified by using messaging calendars.

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