British Columbia SPCA


Charity Dynamics helped realize British Columbia SPCA’s mission by evaluating the opportunity and direction for BC SPCA and their Paws for a Cause walk events. These events promote the work of the local rescues and shelters in BC, Canada. Charity Dynamics reviewed an array of potential areas internally and externally and then provided specific P2P strategies and potential revenue impact for BC SPCA.


Project Details

Client British Columbia SPCA
Skills Strategy, Engagement, Fundraising

BC SPCA - Challenge


  • Gradual decline in participation and revenue (Paws for a Cause walk events) over the last three years
  • Sufficient staff and fundraising resources for continued growth and support
  • How do we elevate and innovate within our current P2P programs


  • Conducted discovery interviews with key staff
  • Assessed key event and online fundraising data relevant to the event
  • Identified opportunities and recommendations along with next steps for greatest organization impact
BC SPCA Approach
BC SPCA Outcome


  • A comprehensive document and presentation with a timeline and plan for implementation of strategies
  • Incorporated ideas from website redesign, which was occurring simultaneously
  • Charted a path to maximize fundraising in short term and more effectively allocate resources for different types of programs

How Can We Help You?

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