Coaching Videos for Great Strides
Helping Fundraisers for Cystic Fibrosis Foundation Get off to a Quick Start
To watch the videos, see below or visit the Great Strides website.
- To develop informative and helpful videos, we first needed to understand the existing challenges to using the website.
- Site visitors needed to understand how easy it is to register for Great Strides.
- We wanted to ensure participants understood how to use all of the tools available to them to hit their fundraising goal.
- Fun mission facts need to be incorporated throughout the videos to educate viewers on how their involvement makes an impact.
- We interviewed key foundation staff to understand the known blockers to effective online registration and fundraising.
- We conducted storyboarding to understand script and video direction.
- We reviewed the videos’ tone and creative direction to make sure we were on target with the new branding for the Great Strides site.