Crohn’s & Colitis Foundation: IBD Research Microsite

Project Description

Charity Dynamics worked closely with the Crohn’s & Colitis Foundation to merge the content and functionality of two disparate sites into a single centralized inflammatory bowel disease (IBD) research microsite.

To learn more, visit the IBD Clinical and Surgery Research Networks microsite.

Project Details

Client Crohn’s & Colitis Foundation
Skills Strategy, Engagement, UX Design, Technology

Challenge

  • Create a new site architecture that consolidated and organized all of the information from the two separate sites into a single hub.
  • Design a layout with more information but less clutter.
  • Make an easy-to-manage site for administrators and the physicians who use the site to share research.

Approach

  • Held interviews with key stakeholders and analyzed existing site data to determine core content for migration into the merged site.
  • Removed unnessary features and content to highlight critical pathways and site functionality.
  • Leveraged and customized tools such as Google maps and Google calendars to allow physicians to quickly and easily access research information.

Outcome

  • Created a seamless IBD research site that functions as a whole, as well as including clear pathways for each distinct program.
  • Built a beautiful, modern design with an organized layout to guide physicians to the critical resources they need.
  • Designed a user-friendly site that can be maintained and augmented for continued use.

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