Case Study: Cystic Fibrosis Foundation

Great Strides Event Site Redesign

Project Description

Charity Dynamics helped the Cystic Fibrosis Foundation in their mission by designing and developing a modern TeamRaiser website for their Great Strides event on par with other major peer-to-peer fundraising events. To learn more, visit the Great Strides site.

Challenge

  • We had to organize a wealth of content and imagery to prioritize critical user action paths and fundraising resources.
  • We needed to incorporate creative solutions to maximize the functionality and usability of the TeamRaiser participant center.
  • Personalized videos needed to integrate seamlessly within the TeamRaiser participant center and personal pages.

Peer-to-Peer Program Services

Whether you need to take your walk, run, endurance or DIY program to the next level or are exploring peer-to-peer fundraising for the first time, Charity Dynamics knows what it takes to inspire supporters to make your mission their own and fundraise on your behalf.

Approach

  • Determined primary user action paths (registrations and donations) and displayed them prominently within the wrapper and landing page. Incorporated Pushy navigation menu to hold key internal pages and resources.
  • Created a custom participant center with an intuitive and visually driven user experience and calls to action.
  • Worked closely with the client and a third-party vendor to promote and manage personalized videos without detracting from other important features.

Results

  • Created a visually engaging website that captures the spirit and tone of the Great Strides event while also guiding users seamlessly through the registration and donation flow.
  • Greatly improved the participant center by reducing the overall number of clicks and time needed to complete crucial fundraising actions.
  • Generated personalized videos with key participant information and created a user-friendly workflow allowing participants to share and friends and family to donate.

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