Enhancing the Donor Experience with Digital Wallets

Partnering with Fred Hutchinson Cancer Research Center to Offer New Payment Options

Project Description

The Fred Hutchinson Cancer Research Center recently looked to step up their online donation form by offering a new payment option to their donors in the form of digital wallets. Charity Dynamics helped to achieve its goals by working with Amazon and Fred Hutch to troubleshoot, test and successfully launch the digital wallet functionality on Fred Hutch’s main donation form.

To see it in action, visit Fred Hutch’s live donation form.

Challenge

  • We were tasked with adding digital wallet payment types to Fred Hutch’s online donation form and working through a variety of user scenarios, including monthly donations.
  • We had to determine whether Fred Hutch’s server capabilities would support the new technology.
  • We would need to leverage technology from multiple payment providers.

Charity Dynamics’ Digital Direct Response Services:

  • Annual Fund Campaign Planning
  • Email Design and Development
  • Social Media Strategy, Design and Content
  • Campaign Management
  • Donation Form Design and Development
  • Strategic Planning
  • Audience Segmentation
  • Sustaining Giving Strategy
  • Inbox Deliverability Optimization
  • Web and Email Testing
  • Platform Assessment and RFP Management
  • Change Management
  • Campaign Reporting and Forecasting
  • Email Optimization
  • Lightboxes
  • Website Email Acquisition
  • Welcome Series
  • Donation Conversion

Approach

  • Our user experience strategist identified optimal ways for digital wallet payments to be placed on the donation form.
  • We created a clear and well-defined testing plan.
  • We performed an in-depth discovery process that involved liaising with payment processors directly, as well as with Fred Hutch’s technology staff.

Results

  • We set up Blackbaud Checkout to include the digital payment options Apple Pay, Visa Checkout and Masterpass, and also set up Apply Pay via the Apply Pay API.
  • The donation form now seamlessy leads a donor through the digital payment options.
  • Approximately 10% of donations since the launch of the digital wallet functionality have come through Blackbaud Checkout or Amazon.