EIF Revlon Run/Walk for Women

Project Description

EIF engaged with Charity Dynamics to take its website to a new level by optimizing Convio TeamRaiser™ and making the site more moving and interactive for site visitors.

Project Details

Client EIF/Revlon
Skills Engagement, Fundraising
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Challenge

  • Create a strong community around the event.
  • Improve participant experience.
  • Empower participants to fundraise.

Approach

  • Integrated a prominent and comprehensive social media center highlighting event activities.
  • Used a social sharing plug in from Gigya to allow constituents to log in using their social media account.
  • Developed personalized coaching using calls to action triggered by participants’ actions and milestones complemented by a powerful email communications plan.
  • Enabled returning participants to re-form teams allowing for convenient use of previous year’s data.

Outcome

  • Simplified navigation helps visitors find information quickly and easily.
  • Site energized with a custom splash page featuring event photos.
  • Participants guided through fundraising activities.
  • Boundless Fundraising® empowers participants to tap their social networks for fundraising.

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