EIF Revlon Run/Walk for Women

Project Description

EIF engaged with Charity Dynamics to take its website to a new level by optimizing Convio TeamRaiser™ and making the site more moving and interactive for site visitors.

Project Details

Client EIF/Revlon
Skills Engagement, Fundraising
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Challenge

Create a strong community around the event.
Improve participant experience.
Empower participants to fundraise.

Approach

Integrated a prominent and comprehensive social media center highlighting event activities.
Used a social sharing plug in from Gigya to allow constituents to log in using their social media account.
Developed personalized coaching using calls to action triggered by participants’ actions and milestones complemented by a powerful email communications plan.
Enabled returning participants to re-form teams allowing for convenient use of previous year’s data.

Outcome

Simplified navigation helps visitors find information quickly and easily.
Site energized with a custom splash page featuring event photos.
Participants guided through fundraising activities.
Boundless Fundraising® empowers participants to tap their social networks for fundraising.