Foundation Fighting Blindness

Project Description

Since its founding in 1971, the Foundation Fighting Blindness has been dedicated to funding innovative research to find preventions, treatments, and cures for inherited retinal degenerative diseases that lead to blindness and affect more than 10 million people in the United States. In order to better serve their constituents, Foundation Fighting Blindness allowed Charity Dynamics to aid in redesigning a new responsive, user-experience focused website on the Drupal platform, that also strictly adheres to the World Wide Web Consortium (W3C) accessibility guidelines.

Project Details

Client Foundation Fighting Blindness
Skills Strategy, UX Design
View blindness.org


  • Promotion of the mission, who Foundation Fighting Blindness is, and show what they are doing to cure blindness is paramount on the site.
  • Empower the end user by improving user experience when navigating through the website.
  • Boost local content and updates.
  • Accessibility needs to be at the forefront of every online user experience.
  • Harness new technology.


  • Extensive strategic discovery plan including Google Analytics and competitive analysis, constituent surveys, stakeholder interviews, audience definition, personas, user engagement paths and goals.
  • User experience focused reevaluation of site architecture and content structure.
  • Substantial platform and content migration to Drupal, as well as hosting assistance.
  • Custom, responsive Drupal CMS content theme development, duplicate wrapper for Blackbaud Luminate Online modules and companion website stationery .


  • Responsive, W3C compliant custom design suited for FFB’s constituents while highlighting the tremendous work and impact the organization has in the blindness community.
  • Integration of accessibility tools throughout site, including text-resizing, theme-switching and site-reading functionality.
  • The Foundation Fighting Blindness website helps to educate, inspire and unite those who are dealing with retinal diseases, give insight into research being done today and how supporters can help through action, service or fundraising to make a difference and fight blindness.

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