Improving Email Sends and Acquisition
Partnering with Genesys Works to Enhance Email Experience
Charity Dynamics’ Digital Direct Response Services:
- Annual Fund Campaign Planning
- Email Design and Development
- Social Media Strategy, Design and Content
- Campaign Management
- Donation Form Design and Development
- Strategic Planning
- Audience Segmentation
- Sustaining Giving Strategy
- Inbox Deliverability Optimization
- Web and Email Testing
- Platform Assessment and RFP Management
- Change Management
- Campaign Reporting and Forecasting
- Email Optimization
- Website Email Acquisition
- Welcome Series
- Donation Conversion
- We designed and built new email stationery in Pardot that can be used across all of Genesys Works’ websites.
- We recommended and built out an email capture on Genesys Works’ website.
- We designed and built two lightboxes—one focused on email acquisition and the other on EOY giving.
- We delivered content strategy and copy for a primer campaign, Giving Tuesday and EOY that streamlined what was being sent out from the organization’s sites.
- Genesys Works saw an 111% increase of new prospects to its email file in the first month.
- The new stationery delivered consistency of branding across all sites and better brand recognition as the organization began to take on email marketing.
- Campaign copy that incorporates more alumni storytelling will help launch the full plan in 2019.