Kennedy Krieger Institute –

Responsive Participant Center

Kennedy Krieger’s mission is “to transform the lives of children with disorders of the brain through groundbreaking research, innovative treatments, and life-changing education.” Charity Dynamics helped realize this mission by implementing a responsive Participant Center that Kennedy Krieger piloted with the Baltimore Running Festival, a signature fundraising event that raised over $125,000 in unrestricted funds for Kennedy Krieger.

Project Details

Client Kennedy Krieger Institute
Skills
UX Design, Technology

Challenge

  • Enhance the fundraising user experience for the Baltimore Running Festival Event
  • Better serve constituents using a mobile device to fundraise on behalf of Kennedy Krieger
  • Balance the investment in website enhancement with potential for improved fundraising – as a supplemental event to Kennedy Krieger’s overall event fundraising strategy, significant investment in custom development could not be justified

Approach

  • Utilize CD Labs Turn-Key Responsive PC
  • Implementation within two weeks to immediately improve fundraising experience and outcomes
  • Matches event and organizational branding while utilizing proven enhancements to usability and functionality

Outcome

  • Increase in emails sent per participant from 6.3 to 7.3 year over year
  • Increase of more than 30% total fundraising from confirmed donations per participant
  • Average fundraising goal per participant increased by $33

How Can We Help You?

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