National MS Society

Project Description

National Ms Society’s mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. Charity Dynamics helped realize this mission with a custom TeamRaiser blueprint for all six of their major fundraising event types which allows people from all over the country to participate in peer-to-peer events to help create a world free of MS.

Project Details

Client National MS Society
Skills Engagement, Fundraising
View nationalmssociety.org/Get-Involved

Challenge

Conducted rigorous discovery and strategic analysis to develop a cohesive approach
Streamlined navigation under a unified site architecture to provide consistency across all event types
Created creative responsive, user-experience focused designs to visually train users to perform the main calls to action for each event type while maintaining unique event brands
Established TeamRaiser blueprint set-up featuring locked content while allowing chapters to customize local information through custom pages and greeting page components
Utilized JQuery & JavaScript code to enhance movement and functionality
Implemented responsive TeamRaiser layouts for all registration and donation forms
Developed custom, responsive participant centers focused on conditional user actions
Enhanced SEO rankings by implementing appropriate meta data and Google Analytics tracking
Ensured all design & development components are W3C AAA compliant

Approach

Facilitate overall growth goals of 3% increase in registration and 3% increase in fundraising
Brand six fundraising event types under one blueprint and design template to match new organization CMS website while still supporting the different unique needs and demographics of users and each event through navigation, photography, and stylistic treatment
Improve user-experience for intuitive and easy registration and fundraising activities
Utilize responsive design best practices to meet highest accessibility standards
Allow chapters to customize localized content while maintaining overall structure and functionality

Outcome

Unique, simple responsive website design consistently branded with National MS Society organization website
Creation of one master blueprint replicated for each event type
Custom TeamRaiser development for six fundraising event types
Branded, responsive stationery design to further ingrain each event with users
Social sharing functionality when completing registration or donations as well as integrated sidebar sharing capabilities throughout each site
Google Analytics implementation to initiate tracking capabilities

See The Result