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DIY Fundraising for New York Public Library

Partnering with Classy to Deliver a Customized User Experience for DIY Fundraisers

Project

Challenge

Approach

Results

Project Description

The New York Public Library was looking to institute its first-ever do-it-yourself fundraising program and partnered with Charity Dynamics in developing and launching the campaign via the Classy online fundraising platform.

Challenge

Leverage the Classy platform to put the NYPL’s first-ever DIY fundraising program into the market.
Engage fundraisers with meaningful content and imagery through the use of Classy’s built-in modules.

Approach

Accelerated the Classy deployment process by developing an implementation guide that supports the Classy onboarding process.
Determined the main template’s core blueprint and identified elements unique to each specific campaign.
Helped create a custom responsive landing webpage to complement the non-Classy-related fundraising pages.

Results

Developed an intuitive and reusable deployment process for understanding and gathering all necessary assets.
Created a fast and clear process for creating individual campaigns through a primary template.
Leveraged custom web design and applied it to Classy’s out-of-the-box responsive user experience to make the NYPL’s branding and messaging more engaging to site users.
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