Operation Smile – Smile Fund

Project Description

Using the Blackbaud TeamRaiser product, Operation Smile recently launched a user experience focused, DIY website. The Smile Fund allows Operation Smile supporters to create a page and raise funds in honor of their birthday, anniversary, event participation or anything else that inspires them. By focusing on a simplified registration and fundraising process, the site will allow fundraisers to raise more money and bring more smiles to children around the world. Operation Smile partnered with Charity Dynamics to strategize on how to best use the platform for the ultimate fundraising experience. After a review of registration and fundraising functionality needs, Charity Dynamics crafted how to use APIs to bring those goals to life. We also worked closely with Operation Smile’s design team to ensure their designs reflected an easy path to register and had all the appropriate touch points for their fundraisers to easily fundraise and get the word out about their new Smile Fund.

After strategy and design was complete, Charity Dynamics developed the DIY website by using Blackbaud APIs. Using APIs allowed us to alter the existing, out of the box TeamRaiser registration and fundraising UX and develop a unique registration and fundraising process for Operation Smile. We also used APIs to rethink how personal fundraising pages function. Instead of forcing fundraisers to log into a participant center and navigate within the center to edit their photography and story, fundraisers can edit all of those components on the fly on their personal fundraising page. Allowing fundraisers to easily edit their story and photography helps keep them focused and excited about their Smile Fund.

Project Details

Client Operation Smile
Skills Strategy, Technology, UX Design
View operationsmile.org/smilefund


  • Rethink how DIY registration works using TeamRaiser
  • Keep everything – from registration to fundraising – as easy and interactive as possible
  • Allow fundraisers to edit their personal page easier
  • Create a venue for fundraisers to blog about their fundraising experience
  • Ability to quickly share their fundraising success
  • Give donors the ability to understand fundraising progress and easily contribute to a Smile Fund


  • Develop functional specifications for the registration and fundraising user experience
  • Partner with Operation Smile design team to help keep goals and necessary functionality crisp in designs and user experience
  • Use APIs to change the user experience to a completely custom registration process and allow for an editable fundraising page
  • Use Janrain to allow for social sharing on all fundraising pages
  • Retool the TeamRaiser blog interface to have a better user experience when fundraisers blog on their Smile Fund page
  • Use TeamRaiser fundraising milestones to give visual guidance to fundraising progress on fundraising pages


  • A completely responsive, mobile friendly website that promotes Operation Smile’s mission and fundraising needs
  • An easy to follow, streamlined registration process that will help fundraisers get their fundraising page up quickly
  • Allow fundraisers to easily update their fundraising page by being able to edit within the page
  • Inspirational Smile Fund pages that help promote fundraising needs to friends and family

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