Pancreatic Cancer Action Network: Email Campaigns
Project Description
Charity Dynamics helped the Pancreatic Cancer Action Network (PanCAN) further its mission by implementing several email campaigns within the Luminate Online email campaigns and TeamRaiser modules. We also provided strategy around best practices and segmentation. To learn more, visit www.pancan.orgProject Details
Client Pancreatic Cancer Action Network Skills Strategy, Technology, Support
Challenge
- For its previousemail campaign strategy, the organization lacked the important step of knowing how to implement the campaign within Luminate Online.
- We needed to provide strategic implementation guidance on email campaigns and TeamRaiser coaching emails.
Approach
- Provided strategic direction for each email campaign on which Luminate Online module was best to use: email campaigns vs.welcome series vs. TeamRaiser coaching emails.
- Provided clear instruction on query builds and how to automate as much as possible for campaigns that could be set up like a welcome series (specifically for TeamRaiser emails based off registration dates).
- Included guidance on conditionals, segmentation and source codes so reporting would be concise.
Outcome
- Charity Dynamics delivered direction across 11 email campaigns from direct response, end of year, advocacy and TeamRaiser P2P events.
- Open and click-through rates were above industry standards.
- A full coaching series implemented for the organization’s Purple Stride Spring walks resulted in stronger activation in fundraising behavior, including emails sent, pages updated and personal donations made.