Case Study: Best Friends Animal Society

Strut Your Mutt Fundraising Strategy

Project Description

Charity Dynamics provided fundraising engagement strategies for Best Friends Animal Society to strengthen fundraising activity among their Strut Your Mutt walk participants.

Client Best Friends Animal Society
Skills: Strategy, Engagement, Fundraising

To learn more, visit strutyourmutt.org.


  • Participation in the walks had increased but fundraising had decreased in previous years.
  • The organization needed a strategy for using TeamRaiser to coach participants in taking successful steps for fundraising.
  • With a goal of growing the Strut Your Mutt program, they needed to see a return on investment for the 14 existing walks.

Peer-to-Peer Program Services

Whether you need to take your walk, run, endurance or DIY program to the next level or are exploring peer-to-peer fundraising for the first time, Charity Dynamics knows what it takes to inspire supporters to make your mission their own and fundraise on your behalf. Using our expert knowledge in participant engagement and user experience, we will catapult your supporters into your organization’s fundraising narrative.


  • Performed an opportunity assessment and made recommendations for registration through coaching participants that could bring a higher return in fundraising.
  • Added a strong donation ask during registration to kickstart participants’ fundraising.
  • Provided strategy around TeamRaiser email communications to use conditionals on where the fundraiser has already taken action.
  • Updated the Participant Center to be responsive to enable easy mobile fundraising.


  • Saw 110% increase in donations during registration.
  • Doubled the percentage of participants who sent emails, updated their page and made a personal donation.
  • Increased participants fundraising online by 22% (33% in 2016 to 55% in 2017).

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