The V Foundation for Cancer Research

The V Foundation for Cancer Research

Charity Dynamics and The V Foundation worked together to create, design and develop a new peer-to-peer solution for The V Foundation using Blackbaud’s fundraising platform, TeamRaiser. While keeping a strategic focus on enhancing registration and the overall fundraising user-experience, Charity Dynamics helped launch a number of events and a DIY platform for The V Foundation in early 2017.

Project Details

Client The V Foundation for Cancer Research
Skills Strategy, UX Design, Technology

TVF Challenge


  • Incorporate new branding to bring an elegant and progressive feel to the website
  • Site needs to evoke a tone that is bold, clear, competent, and warm: don’t want it to be clinical
  • Keep the maintenance easy by allowing staff to quickly create TeamRaisers


  • Worked with 3rd party design firm to understand new tone, branding elements and how to approach design on Blackbaud
  • Kept UX at the forefront to ensure that it was easy to understand how to get involved, how to register and how to donate towards different events and participants
TVF Approach
TVF Outcome


  • A crisp and fun website that showcased all the elements of the new brand as well as emphasizing why it’s important to get involved and fundraise
  • Met an aggressive launch timeline that allowed Jimmy V to launch a new look and feel across web platforms simultaneously
  • Efficiently coordinated with multiple vendor partners to ensure a client success

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