The V Foundation for Cancer Research
![The V Foundation for Cancer Research The V Foundation for Cancer Research](https://www.charitydynamics.com/wp-content/uploads/2017/03/00-TVF_Main_Graphic.jpg)
Charity Dynamics and The V Foundation worked together to create, design and develop a new peer-to-peer solution for The V Foundation using Blackbaud’s fundraising platform, TeamRaiser. While keeping a strategic focus on enhancing registration and the overall fundraising user-experience, Charity Dynamics helped launch a number of events and a DIY platform for The V Foundation in early 2017.
Project Details
Client The V Foundation for Cancer Research
Skills Strategy, UX Design, Technology
![TVF Challenge](https://www.charitydynamics.com/wp-content/uploads/2017/03/01-TVF_Challenge.png)
Challenge
- Incorporate new branding to bring an elegant and progressive feel to the website
- Site needs to evoke a tone that is bold, clear, competent, and warm: don’t want it to be clinical
- Keep the maintenance easy by allowing staff to quickly create TeamRaisers
Approach
- Worked with 3rd party design firm to understand new tone, branding elements and how to approach design on Blackbaud
- Kept UX at the forefront to ensure that it was easy to understand how to get involved, how to register and how to donate towards different events and participants
![TVF Approach](https://www.charitydynamics.com/wp-content/uploads/2017/03/02-TVF_Approach.png)
![TVF Outcome](https://www.charitydynamics.com/wp-content/uploads/2017/03/03-TVF_Outcome.png)
Outcome
- A crisp and fun website that showcased all the elements of the new brand as well as emphasizing why it’s important to get involved and fundraise
- Met an aggressive launch timeline that allowed Jimmy V to launch a new look and feel across web platforms simultaneously
- Efficiently coordinated with multiple vendor partners to ensure a client success