Social Ambassadors Tip Sheet

7 Tips to Ensure a Successful Program Launch


In this new reality of virtual events, having a digital support team of active volunteers to promote those events and your mission is a vital part of a strong online fundraising program. Known as Social Ambassadors, these supporters are committed to spreading your message. So what does your organization need to do to start a Social Ambassadors program? We’ve got you covered.

We have outlined seven steps for successfully building a Social Ambassadors program:

  • Optimize Recruitment
  • Make the Group Your Own
  • Segment Your Communications
  • Make Members Feel Special
  • Identify Your Influencers
  • Keep Things Simple and Frictionless
  • Keep Up a Steady Cadence of Engagement and Communication

And read our blog post to learn more about how a Social Ambassador program can benefit your organization (including a food bank success story on #GivingTuesdayNow.