Our Charity Dynamics retained strategic services clients receive weekly status updates that allow us to plan and track initiatives that help our clients reach their digital communication and fundraising goals.

Each week, we share the most innovative ideas we see in the industry and look for ways to keep our clients on the cutting edge. Here are three of our favorite ideas from the last month:

  1. Test – Even when it comes to conventional wisdom

 In a recent npEngage blog post the author asserts that fundraisers should make the ask before they make the case. In many ways, this is a best practice that we at Charity Dynamics and many clients are already following. But wouldn’t it be great to test this in some early appeals in 2016 to make sure this approach is right for your organization?  The results could inform your approach to fundraising all year long.

  1. Tackle Your Unsubscribes at Entry

 For some clients, more than 50% of constituents making a donation or completing a registration are opting out of email at their point of entry into your system. That means your organization will never have the opportunity to cultivate a relationship with these engaged supporters via email.First, diagnose your own unsubscribe rate by looking at the percentage of people who are new to your system but not accepting email. Then evaluate if your donation and registration flows make it too easy to opt-out, or don’t provide a compelling reason to stay on the list. Finally, make updates to the form that strikes the right balance to improve your ability to communicate via email with your donors and participants.

  1. Get Personal

We are seeing several clients utilize a service called Movable Ink to create more engaging email marketing. Dynamically create personalized images or embed an up to the minute countdown directly within your email. The service can do a lot more but we love the idea of getting ‘hyper-personal’ to increase the effectiveness of email.

 

About Charity Dynamics Strategic Services Retainers:

Charity Dynamics Strategic Services Retainers are planned, hours based, ongoing engagements where project teams collaborate on the short and long term needs of the client. A strategic retainer allows for flexibility and access to the full diversity of expertise on the Charity Dynamics team including consultants, web developers, analytics, designers and UX experts. Raise more money, reach more donors, and make a bigger impact by leveraging our team to meet your digital fundraising and communication goals.